Southwest Airlines

Wow.  I was thinking about this the other day.  Southwest Airlines has gone through some many changes lately (i.e., buying Air Tran, flying into ATL, etc.).  An article was written today that says Southwest Airlines’ ranking for on time arrivals has decreased.  Could it be because of all of the recent changes over the last few years?

When I studied for my Masters degree several years ago, I did a lot of research on the airline because I thought they had a great model.  One of the amazing things about the company was that they only went into small airports and didn’t do the traditional ‘hub and spoke’ route system.  I’m sure that flying into ATL is not helping their on time arrival numbers.

I’ll share with you an essay I wrote about them in 2010ish.  Let me know your thoughts.

My have they changed . . .  Continue reading “Southwest Airlines”